About Us

About Ariat

Born to Perform

Founded in 1993, Ariat was created with a simple idea: bring modern athletic footwear technology to equestrian boots.

From that beginning, Ariat has grown into a global footwear and apparel brand serving Western, equestrian, work and outdoor communities.

Performance Meets Tradition

Ariat designs boots and clothing for people who expect their gear to perform. Our products combine innovative technology, quality materials and thoughtful design to deliver comfort, durability and performance.

From Western boots and riding boots to work boots, jeans and performance apparel, Ariat is built for real life.

Made for the Way You Live

Whether you're riding at the barn, working on the ranch, spending a day on the jobsite or enjoying the Western lifestyle, Ariat creates products designed to keep up.

We believe quality should never be compromised. That's why we continue to focus on innovation, craftsmanship and real-world performance.

Our Philosophy

No shortcuts. No compromises. Just high-performance boots and clothing built to stand the test of time.

Ariat — Built to Perform.